This past July, Lyft partnered up with Ghostbusters and Hollywood! Subscribers to the Lyft ride-sharing service were able to request a lift in the Ecto-1 from Ghostbusters before the film’s release. I remember seeing these Ghostbusters themed Lyft cars last summer but unfortunately I didn’t get the chance to ride one! Maybe next time when the sequel comes out!
On July 1 and 2, Lyft passengers in New York City, San Francisco, Los Angeles, Boston and Washington D.C. who requested a car via Ghost Mode on the Lyft app received a free ride in an Ecto-1 used in the film or a replica and the chance to win tickets to the Ghostbusters premiere in Los Angeles. Personally, I thought the new reboot of the Ghostbusters movie was horrible! Some people are quick to call haters of the film sexist, but the all women cast had no effect on the quality of the film. The real issue was
Converted from a 1959 Cadillac ambulance, the original Ecto-1 driven by all star cast of Bill Murray, Dan Aykroyd and Harold Ramis in the original Ghostbusters, released in 1984. The Ecto-1 used in the franchise’s latest incarnation is a repurposed 1980 Cadillac Fleetwood hearse, painted in a similar livery to the original, with Ghostbusters logos on the doors. What a great marketing promotion by Ghostbusters! And none of it would be possible if it wasn’t for the capabilities of the sharing economy.